A steady drumbeat by the media and technology-driven competitors has suggested something is terribly wrong with the traditional brokerage relationship and, in particular, the client-advisor relationship. The brand of full-service investment advice that the industry has historically delivered is under attack. At the same time, escalating regulatory oversight and compelling technology platforms are converging. The headwinds the industry faces suggest a time of significant change is here. The time has come to restate the advisor value proposition and redefine the essential value in clients’ lives.